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About Us

Founded by Hayley Attridge, Blue opened it's doors in Saffron Walden, Essex in 2011.
With no prior retail experience but a keen passion for fashion, Hayley set about curating a shop that showcases chic fashion from independent British and European designers. 

Flash forward 13 years and Blue is now a firm favourite amongst stylish women, not only for their fashion-forward brands but the wonderful service and friendly experience delivered from the shop.

The much-loved store at No. 32 King Street, Saffron Walden continues to provide fine pieces from European and Scandi designers such as leading Danish fashion brand Stella Nova Copenhagen, Gustav and Mos Mosh.
Classic chic French fashion from Emile & Ida, and stylishly eye-catching designs from Me369. Beautiful linens, cottons and resort wear from Greek Archaic Kori and Devotion Twins. The softest cashmere from Jumper 1234, luxurious leisure wear from Varley, and contemporary fashion at wearable prices from Rino & Pelle.
Beautiful jewellery collections from Anna Beck and Talis Chains, and footwear from Shoe the Bear, Hoff and Emu.

The Blue team adore fashion and finding the right pieces for their customers. “I adore the process of finding up and coming labels and sourcing new styles,” says Hayley. "I love the buying process. I often look at pieces when I am buying from designers and know exactly what the customers will like".  

As always, Hayley's task is to showcase the easy to wear timeless pieces in a warm relaxed atmosphere, and to simplify and hopefully fulfil your shopping needs. Hayley and her team deliver this time and time again, which is why Blue Saffron Walden has established itself as one of 'the' destinations to go to when visiting Saffron Walden.