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A.Kjærbede was created in 2016 Adam Geertsen, with a desire to unite good quality and thoughtful design – at a price that most people can join. The basis of the brand is a solid ideology that price and quality do not necessarily correlate. With 20 years experience in the fashion industry the brand was formed. "I named the brand A. Kjærbede because Kjærbede means “man decision” in Bornholmsk, and it refers to the process that I went through when I started the project."